Brew City Insurance, South Milwaukee, WI

Brew City Insurance
2937 S. Chicago Ave
South Milwaukee, WI 53172
Phone: 414-762-6600

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Why Your Homeowners Coverage A Limit May No Longer Be Enough to Rebuild

July 7, 2025 By Danielle Cooke

Roofing

If you bought your Homeowners Insurance 15 years ago, you probably haven’t forgotten how affordable things once were. In 2010, the cost to build a new home was about $130 per square foot. Today, that number is anywhere between $225 and $300 or more.

That kind of increase can mean that the coverage amount on your Homeowners policy no longer reflects the cost to rebuild your home. If something big happens like a fire or strong storm there’s a chance your insurance may not go far enough to help you recover.

Let’s take a closer look at why costs have gone up and what that means for the coverage you carry.

The Cost to Build Has Nearly Doubled

The cost to build a home includes materials, labor, and contractor overhead. Over the past decade, all of these costs have risen. According to national building surveys, the average cost to construct a home has grown from around $130 per square foot in the early 2010s to around $250 per square foot in 2024.

There are a few reasons for this:

  • Material prices have increased, especially lumber and steel.
  • Labor shortages have made it harder to find skilled builders, which drives wages up.
  • Regulation and code changes in many areas have added to building costs.

Put simply, it’s more expensive to build a home now than it was 10 or 15 years ago. But if your Homeowners policy hasn’t been updated since that time, your insurance coverage may not reflect those higher costs.

Why That Matters After a Loss

Let’s say you insured your 2,000-square-foot home for $260,000 back when building costs were lower. That would have covered you at about $130 per square foot, which made sense at the time. But today, building that same home might cost $500,000 or more.

If your home were to be severely damaged or destroyed by a covered loss, such as a fire or windstorm, your policy might fall short of what it takes to rebuild it. And that’s a hard lesson to learn when you’re already going through something stressful.

Depending on your policy, you may have some built-in protection like inflation adjustments or extended replacement coverage. But these features have limits. In some cases, they may not keep pace with the steep jump in actual construction costs.

Partial Losses and the Co-Insurance Clause

Even if you don’t lose your whole home, the amount of insurance you carry can still affect your claim. That’s because of something called co-insurance — a term that may appear in your Homeowners policy.

Co-insurance kicks in during partial losses. It’s a formula used to determine how much the insurer will pay based on how well your coverage matches the value of your home. In simple terms, it looks like this:

Actual Coverage / Required Coverage × Loss = Claim Payment

So, if you’re only carrying half of what you should have, you might only get half the amount needed to make repairs — even for a smaller claim.

This can come as a surprise to many homeowners, especially if they haven’t looked at their policy in years.

How to Know If You’re Underinsured

One of the easiest ways to find out if your coverage is up to date is to talk with your insurance agent. A good agent is someone who listens, understands your concerns, and can help walk you through your options in plain language.

They can usually provide an updated estimate of what it would cost to rebuild your home based on your location, square footage, and current construction costs. From there, you can decide whether to adjust your coverage or explore policy features that may better fit your needs.

If you’ve added on to your home, finished a basement, or made any major upgrades, it’s especially important to make sure your insurance reflects those changes.

When Was the Last Time You Reviewed Your Policy?

Many people purchase Homeowners Insurance when they first buy a home and then don’t look at it again unless something goes wrong. But a lot can change in a few years — and even more in a decade or longer.

If it’s been a while since you reviewed your policy, you may want to set aside a few minutes to go over it. Think of it as a financial checkup — something that helps keep you on track and protects what matters most.

Even if you’re not sure what to look for, your agent can help you review your policy and explain anything that doesn’t make sense.

A Small Step That Can Make a Big Difference

Insurance is more than just checking a box. It’s a way to help ensure that your home and everything lost in a covered event can be rebuilt, repaired, or replaced.

To help keep your coverage in line with today’s building costs, some insurance companies are offering Guaranteed Building Cost as an optional endorsement. If one has this coverage and no improvements exceeding a certain amount have been made to the house, the company guarantees that it will rebuild regardless of the cost. Others offer an increased cost endorsement, 120% being the least, 125-140% common, while some are as high as 150%.

In Summary

If the cost of building a home has doubled, but your insurance hasn’t changed, it may be time to update your policy. With the right information and a helpful agent on your side, you can feel more confident knowing you’ve taken steps to protect what’s important.

Author

  • Danielle
    Danielle Cooke

    Danielle Cooke is the Vice President of Brew City Insurance in South Milwaukee, WI. She can be reached at 414-762-6600, or by email at danielle@brewcityinsurance.com.

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Filed Under: Home

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Avatar for Danielle Cooke

About Danielle Cooke

Danielle Cooke is the Vice President of Brew City Insurance in South Milwaukee, WI. She can be reached at 414-762-6600, or by email at danielle@brewcityinsurance.com.

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I've trusted Debbie Cook with my insurance needs for over 20 years, and couldn't be happier. I started out needing Renter's insurance, then Auto, then on to Homeowner's insurance & multi Auto ins.. I love that Brew City Ins. is conveniently located in South Milwaukee, & the 3 insurance agents available are equally knowledgeable, friendly, and sincerely care about your insurance needs, and the cost. It's very easy to reach them with questions any time. I definitely recommend Brew City Insurance to anyone in need of insurance. It costs nothing to get a quote, & is worth your time to experience the refreshing honesty & sincerity of this company.
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Phone: 414-762-6600

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